Google Algorithm Will Soon Penalize Sites That Are Not Mobile Optimized

Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. The change comes down to one very important criterion: whether your website, landing […]

Small Business Marketing in 2015

At the start of a new year, it is always effective to go back through your last year reports and determine which marketing channels have been driving sales to your business. Unfortunately, many small business owners still do not have tracking mechanisms in place in order to efficiently budget for 2015. Many small business owners […]

Instagram Proves Hit With Brand Marketers

Published in Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which represented a 15% year-over-year increase, according to social media measurement start-up Simply Measured. All told, Instagram […]