Colorado Spring Website Projects

Your Digital Shepherd completed a number of new site projects this Spring. One of my favorites was working with the great folks at Adaptive Sports Association in Durango, Colorado. This worthwhile organization not only provides services, people and equipment that help so many disabled people live life fully, but they also were great to work […]

People Buy With Emotion…Not Logic

As an instructor for Marketing for Smarties, I often teach business owners the importance of discovering their unique benefit position. When writing copy for a website, brochure or advertisement, most business owners focus on explaining the features of their product or service. However, they do not understand that people buy on the emotional benefits that […]

Instagram Proves Hit With Brand Marketers

Published in Mediapost.com Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which represented a 15% year-over-year increase, according to social media measurement start-up Simply Measured. All told, Instagram […]