WordPress.com vs. WordPress.org – What to Know

WordPress has evolved from a simple blogging platform to a full-fledged Content Management System (CMS) in recent years. It is estimated that WordPress is installed on more than 3 million sites. However, for most small business owners who are just getting started, there is some confusion over the difference of WordPress.com versus WordPress.org.  Recently, I [...]

Google Search Updates in 2011

Google has made quite a few updates in 2011 to their search engine algorithm. Entitled “Panda”,  the updates have been geared towards punishing grey and black hat SEO techniques, which some shady SEO firm used. They also have been geared towards rewarding social media, quality content and inbound links. Here is a short recap: 1. [...]

Pause on Social Media…Check the Basics

Before diving into creating posts on Facebook, articles on Linked-In or tweets on Twitter…take a quick pause…There are some basic foundations that you should set in place to maximize your effectiveness. First of all, you need to understand the relationship between social media, search marketing, Email marketing, and your website. Each activity affects the other, so [...]

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