Colorado Spring Website Projects

Your Digital Shepherd completed a number of new site projects this Spring. One of my favorites was working with the great folks at Adaptive Sports Association in Durango, Colorado. This worthwhile organization not only provides services, people and equipment that help so many disabled people live life fully, but they also were great to work […]

Small Business Marketing in 2015

At the start of a new year, it is always effective to go back through your last year reports and determine which marketing channels have been driving sales to your business. Unfortunately, many small business owners still do not have tracking mechanisms in place in order to efficiently budget for 2015. Many small business owners […]

Instagram Proves Hit With Brand Marketers

Published in Mediapost.com Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which represented a 15% year-over-year increase, according to social media measurement start-up Simply Measured. All told, Instagram […]