Colorado Spring Website Projects

Your Digital Shepherd completed a number of new site projects this Spring. One of my favorites was working with the great folks at Adaptive Sports Association in Durango, Colorado. This worthwhile organization not only provides services, people and equipment that help so many disabled people live life fully, but they also were great to work […]

Facebook Dropping Business Posts in their News Feed?

In December, Facebook pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Facebook business Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month. […]

What Affects Search Ranking for Websites?

According to the results of a recent survey conducted by Ascend2, “if you don’t appear on page one of the search results, you don’t exist.” To assuage this, the C-suite is paying attention to their organization’s organic search rankings, with 57% of marketing and sales professionals saying that quality content creation is one of the most […]