How do you maintain top ranking in Google?

By mmitchell

Many clients want to be “on page 1″ of Google for their websites. However, search engine optimization and ranking (SEO) is a moving target. It can’t just be done “once” and then you will maintain top ranking. Things such as meta tags (title, description, keyword tags), h1/h2, domain age, domain name, content and inbound links all play into the equation. You need to be monitoring your ranking, inbound traffic, content and keywords on a regular basis and making adjustments. It also helps to create new content at least monthly through new web pages or a blog.

According to the following video, Google made more than 500 modifications to their search algorithm in 2010 alone. Check out the video from Google:

 

So, what does this mean for small business owners? It is important to have a search engine strategy and evaluate it on a regular basis. MTECH has both empowered business owners as well as set up monthly tracking reports to help small business owners keep track of their ranking. Contact us today to find out how we can help.

Filed in: Search Engine Optimization • Thursday, August 25th, 2011
 

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MTECH Business Development and Internet Marketing is about bridging the gap between large companies and small businesses. As marketing shifts at a rapid pace, most small and medium sized business owners are struggling to keep up. My company is committed to educating and empowering owners and key staff members to not only keep pace, but to use these new tools to transform their business success.