Archive for 2012
Inbound Marketing Historical Review
MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing [...]
Websites for Consultants
As a consultant, it is very rewarding to provide websites for other consultants. We are all in the business of finding out needs from our clients, empowering them, and becoming a “part of their team” for a project or long-term relationship. Additionally, many consultants wear multiple hats in their business from accounting to marketing and [...]
Evolution of Websites in 2012
Recently, I spoke at the Pagosa Springs Tourism Conference on the Evolution of Websites in 2012. The talk covered not only the technical changes from static HTML to interactive CMS sites, but it also discussed how the role of websites is changing. What was once an online portfolio is now becoming an interactive, lead generation [...]
Website Redesign Checklist – Questions to Ask
With all of the changes in digital marketing over the past couple of years, many people are realizing they need to tweak their website. So, how do you get started and what is important? First, ask yourself the following questions: 1. Would I like to maintain it instead of having to pay for a webmaster [...]
Visual Content Increases Blog Readability and Inbound Links
Engaging content is one of the reasons why people will chose to link to your blog articles and cause your content to go viral. Increased links help you with search engine optimization. But how do you do that? One important way is visual content: Here is a great infograph from Hubspot illustrating the point: Share [...]
Flash Animation Alternative in WordPress Using Slideshows
For the past 2 years I have been waiting for Adobe and Apple to play nice when it comes to Flash. It doesn’t look like it is going to happen. Why does this matter? Well, if you want animation on your website that works on an iPad or iPhone, then you need something other than [...]
Organic SEO Results are the Secret
Organic SEO Results Are the Secret Sauce to Digital Marketing Success Posted from Find and Convert In today’s digital marketing environment, search engine optimization (SEO) has a negative connotation for some marketing teams while others understand it is a necessity in order to achieve long-term successful organic SEO results. To be fair, the digital marketing landscape is [...]
How do People Spend Their Day Online?
Ever wondered how most consumers and people spend their day surfing the web? Thanks to MBA Online, you can now see how much time, energy, data and information is exchanged daily on the Internet. How does your time compare? Created by: MBA Online Share on Facebook
192 Million US Consumers To Spend $327 Billion Online in 2016
According to a report by Forrester Research analyst Sucharita Mulpuru, reported in Internet Retailer, online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011. In 2016, e-retail will account for 9% of total retail sales according to the report. [...]
Linked-In Follow Button for Companies
Linked-In now is making it easy for people to follow your company by providing a “Follow” button. Similar to the Facebook like button and Twitter “tweet” button, Linked-In provides code for you to paste into your website or blog so people just need to hit the button and then follow your company. To see how [...]
