Inbound Marketing Historical Review
MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing out your marketing messages and “interrupting” them.
If small and medium size companies want to stay competitive in today’s marketplace, they need to understand this new shift, embrace it, and start spending time and money within the industry. If you want a free consultation on how to do this, please call 970-731-6325.
Here is an article that reviews the last 10 years of inbound marketing from Find and Convert:
As Find and Convert celebrates its 10th anniversary this month, I reflect on the lessons we’ve learned of inbound marketing. The phrase “inbound marketing” isn’t 10 years old. But, the concept is at least that old. Here’s a look at the last 10 years in under 1000 words.
Although the SEO (search engine optimization) landscape has certainly evolved quite a bit over the past 10 years, getting found in organic search listings is still the most desirable outcome for most businesses seeking to have inbound marketing success.
As Google continually evolves their search algorithm one constant that will always remain is Google’s interest in delivering results that are relevant to a user’s search. To that end, the number one factor in determining relevant search results is relevant content. Businesses often struggle with this, often delivering a limited content experience on their website. Brands who value and prioritize a relevant content marketing mindset enjoy the most inbound marketing success.
Since SEO still rules it’s important to recognize that your content assets have two audiences. The most important audience is the ultimate consumer of your content. The other audience is search engines. Don’t misunderstand this point. I am NOT suggesting SEO trickery to game the search engines. No! However, your website must be easy for search engines to crawl. Your content must be well represented in a search engine listing with a well-written title and description tag. Your website’s architecture should be organized so it passes muster with Google’s more than 200 variables in its search algorithm. Any marketer that favors one audience over the other will yield limited inbound marketing results.