From Owner, Marcy Mitchell
MTECH Business Development and Internet Marketing is about bridging the gap between large companies and small businesses. As marketing shifts at a rapid pace, most small and medium sized business owners are struggling to keep up. My company is committed to educating and empowering owners and key staff members to not only keep pace, but to use these new tools to transform their business success.
Today, consumers are not just looking for bargains…they are also wanting to know the values of the companies behind the products and services they purchase. Internet marketing and the advent of new social media tools reveal a greater degree of transparency about company values. Therefore, the mindset of the owners needs to shift from “advertisers” to socializers and publishers.
As a trainer and speaker for Marketing for Smarties, I am committed to helping small business owners traverse the digital divide. What most small business owners don’t realize is that they are uniquely equipped to take advantage of these new trends. Once they are given small, baby steps and resources, many of these companies thrive.
As a mountain climber in the Colorado Rockies, I truly understand the importance of taking things one step at a time. When I take my first steps at the trailhead and breathe the air at 10,000+ feet, an amazing sense of dread overcomes me. I start to question my body’s ability to hike up 3000+ feet without my lungs burning up. For the first 30 minutes, my feet feel like lead and each step seems to take an enormous amount of energy. Yet, with a little encouragement, I start to get my second wind and sooner than later, I am standing on top of a 14,000 foot mountain with amazing panoramic views all around me. The sense of accomplishment and peace is overwhelming.
I love guiding business owners through the same experience when tackling new Internet business projects! With a little equipping and inspiration, business owners are soon taking their businesses to new levels of success!