Archive for Business Building Tips
Evolution of Websites in 2012
Recently, I spoke at the Pagosa Springs Tourism Conference on the Evolution of Websites in 2012. The talk covered not only the technical changes from static HTML to interactive CMS sites, but it also discussed how the role of websites is changing. What was once an online portfolio is now becoming an interactive, lead generation [...]
How do People Spend Their Day Online?
Ever wondered how most consumers and people spend their day surfing the web? Thanks to MBA Online, you can now see how much time, energy, data and information is exchanged daily on the Internet. How does your time compare? Created by: MBA Online Share on Facebook
Small Business Owners: How to Make Your Customers Love You
In this global economy, small business owners must compete against other local businesses, Internet businesses and global companies for products and services. So, how do you stand out? Here are a few things to check in your business: 1. Simplify your website with compelling offers – Many small business owners have outdated websites with old [...]
Pause on Social Media…Check the Basics
Before diving into creating posts on Facebook, articles on Linked-In or tweets on Twitter…take a quick pause…There are some basic foundations that you should set in place to maximize your effectiveness. First of all, you need to understand the relationship between social media, search marketing, Email marketing, and your website. Each activity affects the other, so [...]
When Should you Outsource as a Small Business Owner?
As a small business owner myself, I spend a lot of time teaching other owners how to juggle marketing along with all of the other functions in business. Between running the books, developing new clients, handling the product/service, marketing, and even answering the phone/Emails, it can be overwhelming. Yet, as an entrepreneur it is always [...]
Marketing Shifts for Small Business Owners
Marketing is shifting at an unprecedented rate. Many small business owners and consultants are struggling to implement and understand these new tools with limited staff, resources and budget. Traditional forms of “interruption” marketing, such as television, radio, and print are becoming less effective. Whereas, new forms of “attraction” marketing, such as social and search, [...]
Internet & Social Media Marketing for Small Business
Having spoken at several conferences this year on social media, I have realized how big the gap is between large and small companies when developing a social media strategy. Unlike mid to large companies, small business owners rarely have a dedicated marketing staff person who can take on the new role of social media. Therefore, [...]
MTECH Owner Featured in Durango Herald Article
After speaking at the recent La Plata Economic Summit, Marcy Mitchell was approached by the Durango Herald to interview for an article on how to help small businesses in Colorado incorporate social media and Internet marketing. Here is the article: Owners click with consumers As buyers move online, small-business strategies must evolve By Heather Scofield, [...]
Tracking is Key to Great Internet Marketing
When working with small business owners, it is amazing how many of them are not tracking their website traffic, visitors, leads and social media efforts. In order to grow, you need to know what is working, what isn’t working and when you should shift money around for maximum effectiveness. A simple way to do this [...]
Co-working great economic development project
One of my clients, DurangoSpace, is a new co-working space in Durango Colorado. Here is a great article from Reuters on the value of co-working as it relates to economic development: View original article Coworking spaces: an economic development strategy? When it comes to attracting companies to lovely but not exactly low-cost Santa Cruz, the [...]
