Archive for Internet Marketing
Marketing Shifts for Small Business Owners
Marketing is shifting at an unprecedented rate. Many small business owners and consultants are struggling to implement and understand these new tools with limited staff, resources and budget. Traditional forms of “interruption” marketing, such as television, radio, and print are becoming less effective. Whereas, new forms of “attraction” marketing, such as social and search, [...]
Google + Now Allows Business Pages
Google just announced yesterday that they will now allow business pages to be created on Google+. I just briefly set up a page for MTECH Internet Marketing at https://plus.google.com/110406788079955891123. Visit http://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard and choose the most appropriate option to classify [...]
MTECH Owner Featured in Durango Herald Article
After speaking at the recent La Plata Economic Summit, Marcy Mitchell was approached by the Durango Herald to interview for an article on how to help small businesses in Colorado incorporate social media and Internet marketing. Here is the article: Owners click with consumers As buyers move online, small-business strategies must evolve By Heather Scofield, [...]
Don’t Get Lured into the Social Media Hype
As I am writing this blog post, I am struck by the irony that this article is appearing on a blog (social media) and will be linked from my Facebook, Twitter and Linked-In page. Just to be clear, this article is not favoring a great website over social media. It is, however, an acknowledgement that [...]
Tracking is Key to Great Internet Marketing
When working with small business owners, it is amazing how many of them are not tracking their website traffic, visitors, leads and social media efforts. In order to grow, you need to know what is working, what isn’t working and when you should shift money around for maximum effectiveness. A simple way to do this [...]
Women’s Business Conference in Durango, Colorado
By Marcy Mitchell, Owner of MTECH Internet Marketing I just finished a great week at the Women’s Business Conference in Durango, Colorado. The event was filled with inspirational women speakers and educational topics on marketing, financing, personal growth, etc… As a business advisor for the Southwest Colorado Small Business Development Center, I got the priviledge of [...]
Smartphone Usage Up…But Are they Searching Your Website?
According to new Nielsen data, the average U.S. Smartphone user are using more data than ever before on a per-user basis. In the last year, the smartphone usage has grown by 89%, from 230MB in Q12010 to 435MB in 2011. People with Android and Iphone devices are leading the pack. The latest comScore data reports [...]
Internet Marketing talk in San Diego for FCSI
I am heading off to speak at the Foodservice Consultants Society International Conference in San Diego this week. I will post my presentation on my Facebook page when I return. Stay tuned! Another presenter will be also sharing a talk on Social Media in the Hospitality Industry. It is amazing to think how much I have [...]
Determine the Marketing Message…then the Channel
Yesterday, I taught the first class of Marketing for Smarties in Durango with a great business colleague and owner of DurangoSpace, Jasper Welch. The course is more than a series of lessons…it is a process that helps business owners become marketing thinkers and doers. One of the first lessons we teach is to spend time [...]
Small Business Owners and Branding…Is it Worth It?
Living in a small town in Southwest Colorado, I primarily work with small to mid-size companies. It is a pleasure working with owners, however, most small business owners do not have very many resources and therefore have to “do it all”. To that end, when I do a web site project for a company, I [...]
