Archive for Internet Marketing

Mobile Marketing – Are You Engaging in This?

Mobile phones and tablets are changing the technology marketplace, yet many small business owners are not paying attention to this marketing platform. Is your website mobile friendly at the very least or do you have a mobile website? Do you engage in mobile marketing? The CMO Council recently conducted a study about mobile activity and […]

Google Analytics – What is a Bounce Rate?

If you want to get the most out of your Internet marketing activities, Google analytics is an essential tool that helps you evaluate your website traffic as well as leads from other advertising sources. In the old days, people would evaluate website effectiveness based on “hits”. All this meant, however, was the amount of times […]

Two Upcoming Marketing Classes in Pagosa Springs

Owner Marcy Mitchell will be leading 2 upcoming marketing classes in Pagosa Springs: 1. Social Media Training: Setting Up a Business FaceBook Page and More… on Thursday, August 30th from 8:30AM to 11:30PM at the Pagosa Springs Area Chamber of Commerce.(this location may change to the Ross Aragon Community Center depending on the numbers). Marcy […]

Is your Internet marketing working?

Many small business owners are  busy running the business and don’t always have time to check how their website or Internet marketing activities are working. With social media posts, search engine marketing, websites to maintain, and Emails to answer, marketing can seem overwhelming. Unfortunately, these tools may be “less expensive” but they are time intensive. […]

10 Awesome Internet Marketing Stats

So how are companies and people using mobile and social media today?  Thanks to Hubspot, here are a few marketing stats on current social media and digital marketing usability for businesses: 1.  57/78% -  THE MORE POSTS PER DAY, THE LESS ENGAGEMENT – WHEN A BRAND POSTS TWICE A DAY, THOSE POSTS ONLY RECEIVE 57% […]

Inbound Marketing Historical Review

MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing […]

Websites for Consultants

As a consultant, it is very rewarding to provide websites for other consultants. We are all in the business of finding out needs from our clients, empowering them, and becoming a “part of their team” for a project or long-term relationship. Additionally, many consultants wear multiple hats in their business from accounting to marketing and […]

How do People Spend Their Day Online?

Ever wondered how most consumers and people spend their day surfing the web? Thanks to MBA Online, you can now see how much time, energy, data and information is exchanged daily on the Internet. How does your time compare? Created by: MBA Online Share on Facebook

192 Million US Consumers To Spend $327 Billion Online in 2016

According to a report by Forrester Research analyst Sucharita Mulpuru, reported in Internet Retailer, online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011. In 2016, e-retail will account for 9% of total retail sales according to the report. […]

Inbound Marketing Process Graph for Small Business Owners

Whether your business is small or large, the graph below shows the inbound or “attraction” process of marketing today. Unlike traditional forms of marketing that try to “interrupt” someone and catch a viewer’s attention, inbound marketing is a shift in thinking. It is about providing quality content that pulls visitors to your website and ultimately […]

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About

MTECH Business Development and Internet Marketing is about bridging the gap between large companies and small businesses. As marketing shifts at a rapid pace, most small and medium sized business owners are struggling to keep up. My company is committed to educating and empowering owners and key staff members to not only keep pace, but to use these new tools to transform their business success.