Archive for Internet Marketing
How do People Spend Their Day Online?
Ever wondered how most consumers and people spend their day surfing the web? Thanks to MBA Online, you can now see how much time, energy, data and information is exchanged daily on the Internet. How does your time compare? Created by: MBA Online Share on Facebook
192 Million US Consumers To Spend $327 Billion Online in 2016
According to a report by Forrester Research analyst Sucharita Mulpuru, reported in Internet Retailer, online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011. In 2016, e-retail will account for 9% of total retail sales according to the report. [...]
Inbound Marketing Process Graph for Small Business Owners
Whether your business is small or large, the graph below shows the inbound or “attraction” process of marketing today. Unlike traditional forms of marketing that try to “interrupt” someone and catch a viewer’s attention, inbound marketing is a shift in thinking. It is about providing quality content that pulls visitors to your website and ultimately [...]
Marketing Shifts for Small Business Owners
Marketing is shifting at an unprecedented rate. Many small business owners and consultants are struggling to implement and understand these new tools with limited staff, resources and budget. Traditional forms of “interruption” marketing, such as television, radio, and print are becoming less effective. Whereas, new forms of “attraction” marketing, such as social and search, [...]
Google + Now Allows Business Pages
Google just announced yesterday that they will now allow business pages to be created on Google+. I just briefly set up a page for MTECH Internet Marketing at https://plus.google.com/110406788079955891123. Visit http://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard and choose the most appropriate option to classify [...]
MTECH Owner Featured in Durango Herald Article
After speaking at the recent La Plata Economic Summit, Marcy Mitchell was approached by the Durango Herald to interview for an article on how to help small businesses in Colorado incorporate social media and Internet marketing. Here is the article: Owners click with consumers As buyers move online, small-business strategies must evolve By Heather Scofield, [...]
Don’t Get Lured into the Social Media Hype
As I am writing this blog post, I am struck by the irony that this article is appearing on a blog (social media) and will be linked from my Facebook, Twitter and Linked-In page. Just to be clear, this article is not favoring a great website over social media. It is, however, an acknowledgement that [...]
Tracking is Key to Great Internet Marketing
When working with small business owners, it is amazing how many of them are not tracking their website traffic, visitors, leads and social media efforts. In order to grow, you need to know what is working, what isn’t working and when you should shift money around for maximum effectiveness. A simple way to do this [...]
Women’s Business Conference in Durango, Colorado
By Marcy Mitchell, Owner of MTECH Internet Marketing I just finished a great week at the Women’s Business Conference in Durango, Colorado. The event was filled with inspirational women speakers and educational topics on marketing, financing, personal growth, etc… As a business advisor for the Southwest Colorado Small Business Development Center, I got the priviledge of [...]
Smartphone Usage Up…But Are they Searching Your Website?
According to new Nielsen data, the average U.S. Smartphone user are using more data than ever before on a per-user basis. In the last year, the smartphone usage has grown by 89%, from 230MB in Q12010 to 435MB in 2011. People with Android and Iphone devices are leading the pack. The latest comScore data reports [...]
