Archive for Internet Marketing

B2B Marketing for Small Business – Benchmark Report

Optify, a B2B digital marketing software company, recently released their 2012 B2B Marketing Benchmark report. The report shows how small business-to-business companies are getting their leads, spending their marketing dollars and getting website traffic. You can download the report here. Here are some key findings: Google is the single most important referring domain to B2B […]

Tips for Successful Web and Call Tracking

The best way to determine whether your marketing dollars are being invested wisely, is through proper tracking. According to Digital Depot Marketing, “Most landing pages convert only 2-10% of total visitors. While phone call conversion rates can approach 80%. Sixty-three percent of people complete their purchase offline following their search activity. 46% of people who […]

What Marketing Tools are the Most Effective in Getting Business?

To be effective in marketing, it is important to focus on campaigns across multiple channels instead of relying on one particular platform or strategy to bring you business. Each channel helps the other if set up correctly. According to a new survey by RSW/US, the most effective tools for generating new business, according to agencies, […]

Mobile Marketing – Are You Engaging in This?

Mobile phones and tablets are changing the technology marketplace, yet many small business owners are not paying attention to this marketing platform. Is your website mobile friendly at the very least or do you have a mobile website? Do you engage in mobile marketing? The CMO Council recently conducted a study about mobile activity and […]

Google Analytics – What is a Bounce Rate?

If you want to get the most out of your Internet marketing activities, Google analytics is an essential tool that helps you evaluate your website traffic as well as leads from other advertising sources. In the old days, people would evaluate website effectiveness based on “hits”. All this meant, however, was the amount of times […]

Two Upcoming Marketing Classes in Pagosa Springs

Owner Marcy Mitchell will be leading 2 upcoming marketing classes in Pagosa Springs: 1. Social Media Training: Setting Up a Business FaceBook Page and More… on Thursday, August 30th from 8:30AM to 11:30PM at the Pagosa Springs Area Chamber of Commerce.(this location may change to the Ross Aragon Community Center depending on the numbers). Marcy […]

Is your Internet marketing working?

Many small business owners are  busy running the business and don’t always have time to check how their website or Internet marketing activities are working. With social media posts, search engine marketing, websites to maintain, and Emails to answer, marketing can seem overwhelming. Unfortunately, these tools may be “less expensive” but they are time intensive. […]

10 Awesome Internet Marketing Stats

So how are companies and people using mobile and social media today?  Thanks to Hubspot, here are a few marketing stats on current social media and digital marketing usability for businesses: 1.  57/78% -  THE MORE POSTS PER DAY, THE LESS ENGAGEMENT – WHEN A BRAND POSTS TWICE A DAY, THOSE POSTS ONLY RECEIVE 57% […]

Inbound Marketing Historical Review

MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing […]

Websites for Consultants

As a consultant, it is very rewarding to provide websites for other consultants. We are all in the business of finding out needs from our clients, empowering them, and becoming a “part of their team” for a project or long-term relationship. Additionally, many consultants wear multiple hats in their business from accounting to marketing and […]

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About

MTECH Business Development and Internet Marketing is about bridging the gap between large companies and small businesses. As marketing shifts at a rapid pace, most small and medium sized business owners are struggling to keep up. My company is committed to educating and empowering owners and key staff members to not only keep pace, but to use these new tools to transform their business success.