Archive for Search Engine Optimization
Organic SEO Results are the Secret
Organic SEO Results Are the Secret Sauce to Digital Marketing Success Posted from Find and Convert In today’s digital marketing environment, search engine optimization (SEO) has a negative connotation for some marketing teams while others understand it is a necessity in order to achieve long-term successful organic SEO results. To be fair, the digital marketing landscape is [...]
Google Search Changing Again…
Watching the changing search engine ranking strategies shift over the past 10+ years, it is important to always try and keep educated on how Google’s algorithms change and where they are headed. For example, in the last 2 years, search has weighed inbound quality links much more heavily than just having the right meta tags [...]
Google Search Updates in 2011
Google has made quite a few updates in 2011 to their search engine algorithm. Entitled “Panda”, the updates have been geared towards punishing grey and black hat SEO techniques, which some shady SEO firm used. They also have been geared towards rewarding social media, quality content and inbound links. Here is a short recap: 1. [...]
Google increases security & enhances SEO
Google just announced a couple of recent changes. First, they have enhanced the security of your personalized results. View article from Google. This emphasizes the move of Google towards displaying personalized results for search engine purposes. In addition, Google Analytics is also releasing a new set of search engine optimization tools that you can view [...]
How do you maintain top ranking in Google?
Many clients want to be “on page 1″ of Google for their websites. However, search engine optimization and ranking (SEO) is a moving target. It can’t just be done “once” and then you will maintain top ranking. Things such as meta tags (title, description, keyword tags), h1/h2, domain age, domain name, content and inbound links [...]
Google adds +1 and Gets More Personalized
On March 30th, Google started looking a little more like a social media tool by revealing their new +1 feature. This new product will allow searchers who are logged into Google to share recommendations on products and services from both organic and paid results. It also changes the way search engine ranking and results are [...]
Colorado Ski Resort Embraces Social Media in New Way
Just went you think you understand the power of social media, another new technology pops up to blow you away with its capability. Check out how Keystone is taking advantage of this new wave: Here is an article published on MediaPost Magazine by Laurie Sullivan: When the Colorado ski resort Keystone opens for the season [...]
Yahoo and Bing Merge Search and PPC
Yahoo is now switching to Bing Search. So, what does that mean for your website? Well, if your site was ranking well for searches in Yahoo previously, it may now rank lower. Bing has been the search engine behind MSN. While Google still holds the lion’s share of searches (between 65% and 70% depending on [...]
Facebook Now Sending Weekly Updates on Visitors, Fans
The only true way to evaluate the effectiveness of a marketing channel is to track it. MTECH is all about comparing the ROI of one marketing channel versus another. With the advent of social media, many clients constantly ask me how this helps them increase the bottom line of their business. Well, Facebook just made [...]
Google Scores its Own SEO Results…Not so good…
Feeling bad about your search engine optimization ranking? Don’t worry…Google just released a SEO report card on their own site and it shows they have a lot of areas to improve. View the Report Here This extensive report shows all the things you need to consider when doing SEO on a website. Recently, I just [...]
