Archive for Social Media

Instagram Proves Hit With Brand Marketers

Published in Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which represented a 15% year-over-year increase, according to social media measurement start-up Simply Measured. All told, Instagram […]

Facebook Dropping Business Posts in their News Feed?

In December, Facebook pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Facebook business Pages, but recent research from Ogilvy shows it was already getting bad before that, and is on a steady path downward with reach as low as 6% of Pages’ audiences by last month. […]

Which Social Media Tool Should Small Business Owners Use?

When speaking to a number of small business owners across the State of Colorado, I often get asked which social media tool is the most effective. The answer is…that depends. It depends on the type of business and also when you ask the question. What is working today may not be the most effective tool […]

PRESENTATION: Marketing Rewired – Transitioning from Traditional to Digital

Whether you are a start up company or an established small business, marketing has been shifting dramatically over the past few years. This presentation covers how marketing has changed, the role of websites has shifted, how search changed and also how to be a thought leader in your industry. Last talk given at the Leading […]

Almost 3/4 of U.S. Adults Involved in Social Media

By the Center for Media Research According to the PEW Research Center, as of May 2013, 72% of online U.S. adults use social networking sites, up from 67% in late 2012, and 8% in 2005. In asking about general usage of social networking sites in this survey, the study found that 18% of online adults […]

Fortune 500 Companies Embrace Blogging and Social Media

According to a new study done by University of Massachusetts Dartmouth, Fortune 500 companies are becoming bullish on social media and blogging.These top corporations often lead the way in marketing trends, so watching them and seeing their activities can help even small business owners. In 2013, 171 companies (34%) had corporate blogs showing the largest […]

How to Build Quality Relationships on Facebook

Author: Eric Taylor If someone asked you a simple question about marketing on Facebook, would you be able to answer correctly? Okay, let’s see. On a scale of one to ten, how important is it to build relationships with your fans? If you answered anything in the lower region, then perhaps marketing via Facebook isn’t […]

Which Social Media Content is Most Effective?

According to a new study by Hubspot, the most effective content in social media are photos and videos. In fact, photos on Facebook Pages received 53% more likes than the average post and attracted 104% more likes than the average post. The study looked at 8,800 Facebook posts from B2B and B2C companies. Facebook Photos […]

What Marketing Tools are the Most Effective in Getting Business?

To be effective in marketing, it is important to focus on campaigns across multiple channels instead of relying on one particular platform or strategy to bring you business. Each channel helps the other if set up correctly. According to a new survey by RSW/US, the most effective tools for generating new business, according to agencies, […]

Google Algorithm Recent Updates & Video

Most small business owners should understand that search engine ranking is an ever-evolving science. Why? Because Google is constantly making changes to its algorithm.  In fact, Google has made four main updates in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, 2012 EMD Update 1: Sept. 28, 2012 Penguin Update 3: Oct. […]



MTECH Business Development and Internet Marketing is about bridging the gap between large companies and small businesses. As marketing shifts at a rapid pace, most small and medium sized business owners are struggling to keep up. My company is committed to educating and empowering owners and key staff members to not only keep pace, but to use these new tools to transform their business success.