Archive for Social Media
How to Build Quality Relationships on Facebook
Author: Eric Taylor If someone asked you a simple question about marketing on Facebook, would you be able to answer correctly? Okay, let’s see. On a scale of one to ten, how important is it to build relationships with your fans? If you answered anything in the lower region, then perhaps marketing via Facebook isn’t [...]
Which Social Media Content is Most Effective?
According to a new study by Hubspot, the most effective content in social media are photos and videos. In fact, photos on Facebook Pages received 53% more likes than the average post and attracted 104% more likes than the average post. The study looked at 8,800 Facebook posts from B2B and B2C companies. Facebook Photos [...]
What Marketing Tools are the Most Effective in Getting Business?
To be effective in marketing, it is important to focus on campaigns across multiple channels instead of relying on one particular platform or strategy to bring you business. Each channel helps the other if set up correctly. According to a new survey by RSW/US, the most effective tools for generating new business, according to agencies, [...]
Google Algorithm Recent Updates & Video
Most small business owners should understand that search engine ranking is an ever-evolving science. Why? Because Google is constantly making changes to its algorithm. In fact, Google has made four main updates in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, 2012 EMD Update 1: Sept. 28, 2012 Penguin Update 3: Oct. [...]
Do you need a digital shepherd?
When speaking to a client who owns Applied Strategy in Boulder, he mentioned that I was his “digital shepherd”. I thought that was a great term and one that I asked if I could steal. He agreed and it got me to realize how much time we at MTECH Internet Marketing spend helping people navigate [...]
Setting Up a Facebook Business Page
Marcy Mitchell, owner of MTECH Internet Marketing, recently conducted a Facebook workshop at the Pagosa Springs Chamber of Commerce. She taught the differences between business pages and personal profiles, walked people through the steps of setting one up and managing it, explained how to integrate Facebook throughout your marketing, and covered the Dos and Don’ts [...]
Social and Blogs Generate Web Traffic & Business
Some of the most effective small businesses that are thriving today jumped on the social media and blogging bandwagon. By creating quality content, increasing the pages to their website, producing videos and articles that educate and inform people in their niche market, these companies have grown and have greater marketing activity. Once such company, Growing [...]
Inbound Marketing Historical Review
MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing [...]
Visual Content Increases Blog Readability and Inbound Links
Engaging content is one of the reasons why people will chose to link to your blog articles and cause your content to go viral. Increased links help you with search engine optimization. But how do you do that? One important way is visual content: Here is a great infograph from Hubspot illustrating the point: Share [...]
Linked-In Follow Button for Companies
Linked-In now is making it easy for people to follow your company by providing a “Follow” button. Similar to the Facebook like button and Twitter “tweet” button, Linked-In provides code for you to paste into your website or blog so people just need to hit the button and then follow your company. To see how [...]
