Archive for Social Media
Inbound Marketing Historical Review
MTECH Internet Marketing owner, Marcy Mitchell, has been providing websites, search engine optimization and copy writing services to clients for the past 17 years. The term “inbound marketing” is only a few years old, but it encompasses the changing marketing strategy of pulling in clients and viewers through content (blogs, social, search) instead of pushing [...]
Visual Content Increases Blog Readability and Inbound Links
Engaging content is one of the reasons why people will chose to link to your blog articles and cause your content to go viral. Increased links help you with search engine optimization. But how do you do that? One important way is visual content: Here is a great infograph from Hubspot illustrating the point: Share [...]
Linked-In Follow Button for Companies
Linked-In now is making it easy for people to follow your company by providing a “Follow” button. Similar to the Facebook like button and Twitter “tweet” button, Linked-In provides code for you to paste into your website or blog so people just need to hit the button and then follow your company. To see how [...]
Inbound Marketing Process Graph for Small Business Owners
Whether your business is small or large, the graph below shows the inbound or “attraction” process of marketing today. Unlike traditional forms of marketing that try to “interrupt” someone and catch a viewer’s attention, inbound marketing is a shift in thinking. It is about providing quality content that pulls visitors to your website and ultimately [...]
Pause on Social Media…Check the Basics
Before diving into creating posts on Facebook, articles on Linked-In or tweets on Twitter…take a quick pause…There are some basic foundations that you should set in place to maximize your effectiveness. First of all, you need to understand the relationship between social media, search marketing, Email marketing, and your website. Each activity affects the other, so [...]
Twitter Announces New Layout & Brand Pages
Twitter has made some significant upgrades to both its layout and potential brand pages. According to Twitter’s blog: “Today we introduce a new version of Twitter. We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new. You’ll see this new design both [...]
Marketing Shifts for Small Business Owners
Marketing is shifting at an unprecedented rate. Many small business owners and consultants are struggling to implement and understand these new tools with limited staff, resources and budget. Traditional forms of “interruption” marketing, such as television, radio, and print are becoming less effective. Whereas, new forms of “attraction” marketing, such as social and search, [...]
Google + Now Allows Business Pages
Google just announced yesterday that they will now allow business pages to be created on Google+. I just briefly set up a page for MTECH Internet Marketing at https://plus.google.com/110406788079955891123. Visit http://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard and choose the most appropriate option to classify [...]
Internet & Social Media Marketing for Small Business
Having spoken at several conferences this year on social media, I have realized how big the gap is between large and small companies when developing a social media strategy. Unlike mid to large companies, small business owners rarely have a dedicated marketing staff person who can take on the new role of social media. Therefore, [...]
MTECH Owner Featured in Durango Herald Article
After speaking at the recent La Plata Economic Summit, Marcy Mitchell was approached by the Durango Herald to interview for an article on how to help small businesses in Colorado incorporate social media and Internet marketing. Here is the article: Owners click with consumers As buyers move online, small-business strategies must evolve By Heather Scofield, [...]
