Archive for Social Media
Pause on Social Media…Check the Basics
Before diving into creating posts on Facebook, articles on Linked-In or tweets on Twitter…take a quick pause…There are some basic foundations that you should set in place to maximize your effectiveness. First of all, you need to understand the relationship between social media, search marketing, Email marketing, and your website. Each activity affects the other, so [...]
Twitter Announces New Layout & Brand Pages
Twitter has made some significant upgrades to both its layout and potential brand pages. According to Twitter’s blog: “Today we introduce a new version of Twitter. We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new. You’ll see this new design both [...]
Marketing Shifts for Small Business Owners
Marketing is shifting at an unprecedented rate. Many small business owners and consultants are struggling to implement and understand these new tools with limited staff, resources and budget. Traditional forms of “interruption” marketing, such as television, radio, and print are becoming less effective. Whereas, new forms of “attraction” marketing, such as social and search, [...]
Google + Now Allows Business Pages
Google just announced yesterday that they will now allow business pages to be created on Google+. I just briefly set up a page for MTECH Internet Marketing at https://plus.google.com/110406788079955891123. Visit http://plus.google.com/pages/create, and if you see the option to create a Google+ Page, get started! Follow the wizard and choose the most appropriate option to classify [...]
Internet & Social Media Marketing for Small Business
Having spoken at several conferences this year on social media, I have realized how big the gap is between large and small companies when developing a social media strategy. Unlike mid to large companies, small business owners rarely have a dedicated marketing staff person who can take on the new role of social media. Therefore, [...]
MTECH Owner Featured in Durango Herald Article
After speaking at the recent La Plata Economic Summit, Marcy Mitchell was approached by the Durango Herald to interview for an article on how to help small businesses in Colorado incorporate social media and Internet marketing. Here is the article: Owners click with consumers As buyers move online, small-business strategies must evolve By Heather Scofield, [...]
Don’t Get Lured into the Social Media Hype
As I am writing this blog post, I am struck by the irony that this article is appearing on a blog (social media) and will be linked from my Facebook, Twitter and Linked-In page. Just to be clear, this article is not favoring a great website over social media. It is, however, an acknowledgement that [...]
Do I still need a website?
By Marcy Mitchell With the recent explosion of social media, many companies and professionals are asking about the role of their website. In fact, some people wonder if they can just put up a Facebook page or use a social media page in place of a website. As with most marketing decisions, you should first [...]
Facebook adds page for Business
With all the recent talk about Google+1, Facebook is hitting back by providing a new business website to help businesses maximize their exposure on Facebook. Check it out: http://www.facebook.com/business Many people are still unsure how to jump into the social media wave and question whether or not it has any marketing value. In addition, many [...]
Google adds +1 and Gets More Personalized
On March 30th, Google started looking a little more like a social media tool by revealing their new +1 feature. This new product will allow searchers who are logged into Google to share recommendations on products and services from both organic and paid results. It also changes the way search engine ranking and results are [...]
