Archive for Social Media
Don’t Get Lured into the Social Media Hype
As I am writing this blog post, I am struck by the irony that this article is appearing on a blog (social media) and will be linked from my Facebook, Twitter and Linked-In page. Just to be clear, this article is not favoring a great website over social media. It is, however, an acknowledgement that [...]
Do I still need a website?
By Marcy Mitchell With the recent explosion of social media, many companies and professionals are asking about the role of their website. In fact, some people wonder if they can just put up a Facebook page or use a social media page in place of a website. As with most marketing decisions, you should first [...]
Facebook adds page for Business
With all the recent talk about Google+1, Facebook is hitting back by providing a new business website to help businesses maximize their exposure on Facebook. Check it out: http://www.facebook.com/business Many people are still unsure how to jump into the social media wave and question whether or not it has any marketing value. In addition, many [...]
Google adds +1 and Gets More Personalized
On March 30th, Google started looking a little more like a social media tool by revealing their new +1 feature. This new product will allow searchers who are logged into Google to share recommendations on products and services from both organic and paid results. It also changes the way search engine ranking and results are [...]
Determine the Marketing Message…then the Channel
Yesterday, I taught the first class of Marketing for Smarties in Durango with a great business colleague and owner of DurangoSpace, Jasper Welch. The course is more than a series of lessons…it is a process that helps business owners become marketing thinkers and doers. One of the first lessons we teach is to spend time [...]
Facebook Import to Notes Function Not Working?
I had my blog posts automatically posting to my Facebook page through the import to notes function. However, after the Facebook upgrade, this feature stopped working. When trying to set it up again, I got an error saying Facebook didn’t recognize the blog feed. Any suggestions from people out there? Share on Facebook
Maybe you shouldn’t use Social Media???
For small business owners, jumping into social media should be weighted with the amount of time and energy they are willing to put in. It doesn’t have to be overwhelming, but it does require commitment and strategy. Social media is not about posting “I just dried my hair today!” and other vain tasks…it is about [...]
Why isn’t my content going viral?
I have set up a number of blogs, Facebook pages, YouTube Channels and Twitter sites for a number of clients over the past year. Small business owners are jumping into the new marketing trends and trying to keep up. Spurred on by stories about a video that just went viral or a tweet that all of [...]
Getting more Followers/ Fans on Social Media
So, you’ve taken the plunge and set up your Facebook page. Now what? Are you wondering why only 3 people have chosen to “Like” you? Well, just like setting up a web site doesn’t automatically mean you get visitors, having a social media presence requires you to be active to make it work. The news [...]
Generate Referrals/Leads Through Blogs
Many small business owners struggle with creating blog content. Here are a few blog article ideas that may build business credibility as well as generate more referrals and leads: 1. Post Testimonials and Endorsements – Just as you should encourage customers to write reviews for other sites, you should also capture positive customer experiences and [...]
