Archive for Social Media
Google adds +1 and Gets More Personalized
On March 30th, Google started looking a little more like a social media tool by revealing their new +1 feature. This new product will allow searchers who are logged into Google to share recommendations on products and services from both organic and paid results. It also changes the way search engine ranking and results are [...]
Determine the Marketing Message…then the Channel
Yesterday, I taught the first class of Marketing for Smarties in Durango with a great business colleague and owner of DurangoSpace, Jasper Welch. The course is more than a series of lessons…it is a process that helps business owners become marketing thinkers and doers. One of the first lessons we teach is to spend time [...]
Facebook Import to Notes Function Not Working?
I had my blog posts automatically posting to my Facebook page through the import to notes function. However, after the Facebook upgrade, this feature stopped working. When trying to set it up again, I got an error saying Facebook didn’t recognize the blog feed. Any suggestions from people out there? Share on Facebook
Maybe you shouldn’t use Social Media???
For small business owners, jumping into social media should be weighted with the amount of time and energy they are willing to put in. It doesn’t have to be overwhelming, but it does require commitment and strategy. Social media is not about posting “I just dried my hair today!” and other vain tasks…it is about [...]
Why isn’t my content going viral?
I have set up a number of blogs, Facebook pages, YouTube Channels and Twitter sites for a number of clients over the past year. Small business owners are jumping into the new marketing trends and trying to keep up. Spurred on by stories about a video that just went viral or a tweet that all of [...]
Getting more Followers/ Fans on Social Media
So, you’ve taken the plunge and set up your Facebook page. Now what? Are you wondering why only 3 people have chosen to “Like” you? Well, just like setting up a web site doesn’t automatically mean you get visitors, having a social media presence requires you to be active to make it work. The news [...]
Generate Referrals/Leads Through Blogs
Many small business owners struggle with creating blog content. Here are a few blog article ideas that may build business credibility as well as generate more referrals and leads: 1. Post Testimonials and Endorsements – Just as you should encourage customers to write reviews for other sites, you should also capture positive customer experiences and [...]
Facebook – Security Issues Hit the Social Media Player
Has Facebook lost control of the platorm? by Caroline McCarthy – View Original Article Here This time around, Facebook may actually have seen its privacy Watergate: A report in The Wall Street Journal on Monday found that the phenomenal amount of personal information that Facebook members put in their profiles may indeed have been sold [...]
Seven Tips to Increase your Internet Presence
Many of my clients are starting to blog, but are overwhelmed with “What should I write?” and “How do I begin?”. ColoradoBiz Magazine had a recent article by Scott Esmond that has some great tips: …With effective content strategies, companies large and small can be rewarded with increased customer loyalty, increased brand equity and a [...]
Facebook “Like” Instead of “Fans”
For those of you who have websites that suggest visitors “become a fan” of your Facebook page, you need to update your sites. Facebook has changed “Fans” to “Liking” a page. At their annual f8 Developer Conference, Facebook announced platform updates that work to integrate their platform with sites across the web. Now with more [...]
