As a small business owner myself, I spend a lot of time teaching other owners how to juggle marketing along with all of the other functions in business. Between running the books, developing new clients, handling the product/service, marketing, and even answering the phone/Emails, it can be overwhelming. Yet, as an entrepreneur it is always difficult to outsource many of these tasks. Since many small business owners “bootstrap” their business, it is always hard to spend money having someone do something that you can do.
On the flip side, however, if you continue to do things that you could outsource, you will always stay small. There are only 168 hours in the week. So, you are limited to the size of your business if you are the only one producing.
What activities can you outsource that cost you less than your own hourly rate? These could include bookkeeping, basic functions in your business or activities that you are not talented in or you hate to do. What services could you partner with other business owners that could help expand your service offerings? What activities are you doing that drain your energy and prevent you from being the best you can be? Conversely, what activities are you talented in and things you enjoy doing?
Here is another article from Coloradobiz.org that covers the “Reluctant Entrepreneur”:
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